The government has opened up 330 new FM frequencies for the operators
to air their content. Now the radio will not be a poor cousin of its
counterpart, the TV.
However, private radio operators still not have the permission to
broadcast news or current affairs programs. The licensing requirements
remain the same, and FDI stays put at 20%.
The A,B,C and D class of cities will have different caps on the number
of operators. Now a city like Mumbai can have 10-11 operators, which
means more options!!
Radio revenues will rise, so will the quality of service. We can
expect some better programs. For the consumers it looks good.
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