So lenovo is all set. Having acquired the PC division of IBM, lenovo's
latest strategy for India is to look for innovative products. Call it
product differentiation, or just the proverbial old wine in a new
bottle, the Chinese computer maker is serious about this market.
So what can the new products be, where IBM does not have a market? The
oldest computer manufacturer is omnipresent, be it hardware or
software. lenovo can make PCs particularly suited for some segments,
say students or novice users, with easy upgrade. With PCs having
reached many households, it has become another electronic gadget, at
least in the urban region. So why stick to the good old black or
white? Like apple, they could bring it out in vibrant colors to suit
the mood. Going ahead, they could also produce detachable cases, which
could be changed as desired.
The thinkpad caters to the niche market; they could follow the acer or
zenith model, of providing these mobile devices at a lower price.
Nothing wins in India as a low cost product. people are more willing
to try it. Now it has a new name, and lenovo could stand for low cost
high quality computers, straight from the IBM stable. This kind of
product positioning should work.
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