First and second

In response to

http://tinyurl.com/blxnj

To be the amazon of Indian price sensitive market, firstandsecond needs to work on lowering the prices and improving its service. It's common knowledge that an online shop implies lesser cost than a brick and mortar store for the entrepreneur. So getting a better bargain on books would only be a right of the net savvy customer. Indians may not be too inclined to shop online, but a new breed of online enthusiasts would be ready to buy books, music or even groceries if available at a discount. And this tribe will only grow; now that Internet has crossed 10 years of existence in India (VSNL was launched as the first ISP on Aug 15, 1995)

There is no description or reviews of the books. Even a few sample pages could do the trick. When I search for a book on firstandsecond.com, I am presented with a plethora of options, most of which are supposedly foreign editions with skyrocketing prices. I don't see many takers for this kind of service. In spite of a far lesser collection of indiatimes, it does deliver cheap and fast. Finally, as a customer, I would not purchase a book online when I get a 20% off on the MRP at the bookstores at Fort area of Mumbai, or I would rather go for some experience shopping at Oxford or Crossword!

Amazon may have graduated from the largest online bookstore to the largest online store in the mature American market, but the huge untapped potential in India does lay in online shopping experience. But the key remains in tapping the Indian needs, the first being low prices!!