Music to the ears

As a comment on http://www.business-standard.com/strategist/storypage.php?tab=r&autono=98422&subLeft=3&leftnm=6

Last year there was this news of some 380 licences to be awarded to radio FM players, with the expectation that it would result in the burgeoning expansion of already existing radio FM business. It has, and continues to have its share of success. But going by the report this comment is based on, its badly commoditized to the extent that once cant really differenciate between stations, unless they re-iterate "You are listening to..blah blah blah". And with a break (which have badly increased in number), all people do is to swich channels hoping some other channel would be playing some a more palatable content.

This report talks about how Go 92.5 in Mumbai has revamped itself to Radio One, taking away its upscale image. I remember last year it played an interesting mix of Hindi and English music, and was my favorite. Unfortunately, those days are gone, for there aren't many listeners like me. At least not on the roads, on the local trains, in the shops. Subsequently, it seems it has been revamped to suit the junta, and has only found a place in the existing list of options that the daily commuters have on their little devices.

When worldspace was launched, I had serious doubts regarding its success. You need additional hardware, and licences which could mean an outflow of some Rs 5000. I neither had the moolah or the penchant for such exclusive music. Somehow it has found some place in some exclusive outlets, and now I don't find it an atrocious idea. It is a niche concept, and therefore commands a higher premium. And without ads, its actually music to the ears!!